Big news! King Babar, star of the classic children’s brand that has won over generations of children and families, is turning 80 this year! On the “tail” of his birthday fete in France and as a kick-off to his 80th anniversary celebration in the U.S., the iconic elephant character in the green suit and gold crown is packing his trunk for America. From coast to coast, the U.S. is rolling out the green carpet for Babar’s arrival!
In celebration of the upcoming 80th birthday, the vintage Babar brand will be showcased in a range of new products set to launch at specialty toy and book stores nationwide this holiday season. From top-quality board books and games to beautifully-designed puzzles, plush and pajamas, the upscale collection of Babar products will mark the beloved brand’s widespread reemergence at retail after more than ten years. This will pave the way for a whole new generation of fans and allow those who grew up with Babar to share the magic of the regal yet relatable character and his imaginative adventures.
Babar was first brought to life in the 1930s by Jean de Brunhoff, an accomplished painter, in a house just outside of Paris. When Jean passed away at the young age of 37, his son, Laurent, took up the torch and made Babar his own, illustrating and writing the many books that followed. A remarkable success story with humble beginnings, Babar is still the King of children’s literature. The lovable elephant has appeared in more than 30,000 books in 17 languages as well as multiple TV series and specials, and even a feature-length film. Over 42 Babar titles have been published to date with more than 10.1 million copies sold in the U.S. alone. With upwards of 100 books written and more in development, the story of Babar is still being written 80 years later and counting!
You can also join in on the Babar’s big birthday celebration! One lucky winner will win a Babar’s 80th anniversary gift package, valued at $155. The prize pack features:
Babar Plush from Yottoy: This soft plush Babar also features an 80th Anniversary Suitcase enclosed with printed Babar mementos including a congratulatory note from Queen Celeste, a family portrait, and a slice of 80th Anniversary cake.
Celeste Plush from Yottoy: Babar’s wife, Celeste, is made of soft plush and stands royally at 13″ in a soft pink dress trimmed with satin ribbon and a white scalloped collar with a purple charm. She proudly wears a golden felt crown and purple shoes detailed with satin ribbon, so she is perfectly dressed to fashionably fulfill her royal duties.
Books from Abrams: The prize pack contains three popular Babar books: B Is For Babar, Babar And His Family, Babar’s Yoga For Elephants. You will love reading these classics to your little ones!
Babar Wooden Magnetic Shapes Set from Mudpuppy: Colorful wooden magnets show Babar, his family, friends, and other citizens enjoying life in Celesteville. Arrange the characters on the refrigerator or any metal surface. The full magnetic backing will hold even elephants firmly in position! 35 wooden pieces per set.
Babar Museum of Art Color Me Puzzle: Put together the 24 two-sided puzzle pieces to see King Babar and his children, The Old Lady, and Zephir on a visit to Celesteville’s new fine art museum. One side is in color, and the other side is ready to be colored with the wipe-off crayons, which are included. The two-sided puzzle measures 10 x 15″ and contains 24 pieces.
These Babar products and many more are available on Saks Fifth Avenue’s website. One winner will win Babar’s 80th anniversary gift package. There are three ways to enter. Enter all three ways for multiple entries:
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Please note, this content is open to US Residents only and winners must supply a street address. Entries taken through Tues., Dec. 11th, 7pm EST. Good luck!