Jennette McCurdy, star of the hit Nickelodeon show Sam & Cat, teamed up with Birds Eye Vegetables for their “Rewrite The Dinnertime Rules” campaign that makes family dinnertime more fun and encourages kids to try new vegetables. Ninety percent of kids don’t get the daily recommended amount of veggies, and the start of the school year is an ideal time to try a new approach! The campaign is all leading up to Nickelodeon’s 10th annual Worldwide day of Play this fall.
Through the “Rewrite The Dinnertime Rules” initiative, families have an opportunity to learn new ides that can help shape a lifetime of healthy eating. Each week, kids can follow along online at Nick.com/BirdsEye for veggie-themed games and exclusive behind-the-scenes videos with McCurdy. Parents can also visit www.BirdsEye.com for easy advice on getting kids to eat their veggies, more dinner “rules,” and recipe ideas created for and tested by kids.View Slideshow »»