One hundred percent of the proceeds from the limited-edition line will go directly to BORNFREE, a campaign launched to eradicate the transmission of HIV from mother to baby in sub-Saharan countries by the end of 2015.
The mommy-and-me fashions are featured exclusively on shopping site, Shopbop.
And the adorable ad campaign stars supermodel moms Karolina Kurkova, Lily Aldridge, Doutzen Kroes and more posing with their kids, wearing pieces from the collection.
As a proud model for the campaign, Lily Aldridge shared a shot with her daughter Dixie, 22 months, via Instagram.
“I am so incredibly touched by the work @bornfreeafrica is doing to end children being born with HIV. Buy the collection now @ShopBop to help support #BornFree! Dixie & I proudly wearing @stellamccartney Thank you @voguemagazine,” she wrote.
And expectant mama, Doutzen Kroes, also shared an image with her 3-year-old son Phyllon.
“I was so honored to be asked to participate in the @bornfreeafrica campaign with my son—and doing so while being pregnant and knowing I was supporting their work to end children being born with HIV gave me an incredible sense of joy and pride! Please buy from the collection now @shopbop to help support #bornfree #patrickdemarchelier @voguemagazine,” she wrote via Instagram.