Hollywood’s families joined actress Tori Spelling and JC Penney as they celebrated the launch of Little Maven, at a glamping inspired family friendly event. The Hotel Bel Air transformed into a Little Maven campground with activities and treats including campfire sing-a-long, bracelet craft station, fishing, s’more making table, lemonade stand and a creepy crawly touch and feel table full of spiders and insects.
“A great day was had by all and I’ve now officially satisfied my desire to attend camp,” the mom-of-four wrote on ToriSpelling.com. “I’m not only beyond proud of my clothing line that I can share with my own kids and all little mavens everywhere but so incredibly proud to now call JCPenney home!”
Celebrities and VIP guests including host Tori Spelling and husband Dean McDermott along with their three older kids – Liam, 5, Stella, 4, and Hattie, 1 – Tia Mowry and her son Cree, Jennifer Aspen and Candy Spelling, along with former Beverly Hills, 90210 costars Jennie Garth and Kathleen Robertson.
In honor of the launch, JC Penney made a donation to Baby2Baby, a non-profit organization that supplies Los Angeles families in need with essential baby gear and children’s clothing.
Little Maven by Tori Spelling – sold exclusively at JC Penney – is an eclectic mix of Hollywood chic and beachside casual, available for newborns, infants and toddlers.