Tori Spelling Launches Little Maven

Hollywood’s families joined actress Tori Spelling and JC Penney as they celebrated the launch of Little Maven, at a glamping inspired family friendly event. The Hotel Bel Air transformed into a Little Maven campground with activities and treats including campfire sing-a-long, bracelet craft station, fishing, s’more making table, lemonade stand and a creepy crawly touch and feel table full of spiders and insects.

“A great day was had by all and I’ve now officially satisfied my desire to attend camp,” the mom-of-four wrote on “I’m not only beyond proud of my clothing line that I can share with my own kids and all little mavens everywhere but so incredibly proud to now call JCPenney home!”

Celebrities and VIP guests including host Tori Spelling and husband Dean McDermott along with their three older kids – Liam, 5, Stella, 4, and Hattie, 1 –  Tia Mowry and her son Cree, Jennifer Aspen and Candy Spelling, along with former Beverly Hills, 90210 costars Jennie Garth and Kathleen Robertson.

In honor of the launch, JC Penney made a donation to Baby2Baby, a non-profit organization that supplies Los Angeles families in need with essential baby gear and children’s clothing.

Little Maven by Tori Spelling – sold exclusively at JC Penney – is an eclectic mix of Hollywood chic and beachside casual, available for newborns, infants and toddlers.

“And if you’re in the market to upgrade your little ones’ wardrobe, Little Maven is available exclusively at JCPenney stores everywhere, and also online,” Tori says.


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  1. I know they invite the celebrities and their families as a promotional tool, but I think if this sort of event was open to real families, real here meaning middle or working class with parents who actually go to jobs and have to watch their budgets and sacrifice time with their families like MOST people, they would appeal to their demographic much better. It’s cool to see well known public figures, actors and whatnot, supporting this line so that it becomes knows, but integrating your audience would be much more effective and appealing to most consumers.

    • Dean and Tori were both part of their reality t.v. shows. I think he’s got his hands full with four children also. That’s not exactly doing “nothing.”

    • Well his wife is rich.. Good for him if he can do nothing of his life…. It’s not like he does how anybody anything 😉

  2. So what’s the big deal? You really seem bothered by the fact that you don’t know what Dean does with his time….weird.

    • I agree. Why are people so obsessed with what he does or doesn’t do. The only ones who should care are his family, and they seem okay with what he contributes.

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