Celebrity Baby Scoop sat down with powerhouse mompreneur, Sarah Pollack Boyd, founder and creative force behind SIMPLY. With 10-plus years in PR, Sarah ventured out on her own in 2012 with the support of her husband and created her brainchild, SIMPLY, a platform that connects fashion industry leaders with aspirants.
Known as the “Nice Girl” in the PR world, Sarah Boyd asked favors from her extensive contact list and held her first conference in 2012 that took place in the fashion capital of New York City. Sarah’s first event, which exceeded 1000 attendees, has since grown globally in such a short time. She went on to expand the SIMPLY brand and was named Forbes, “Female Founder to Watch,” in 2013.
Approaching her upcoming event, Simply NYC, which is taking place during NYC Fashion Week February 10th, 2018, we picked Sarah’s brain and asked her what all mama’s out there are wondering, how does Sarah juggle motherhood, marriage and run her multi-layered company SIMPLY and keep it all running like a well-oiled machine?
She also revealed looking back what she would do differently, who her celebrity mama style doppelganger is, and advice for the working mom.
I read you started your career in Fashion PR, what made you want to break into the fashion industry?
I actually went to college for a career in Fashion (at Philadelphia University) and have always loved the business, just never was super creative so I knew design wasn’t an option. My sketch skills are on par with my 2 year old’s! I majored in fashion merchandising which is more of the business side, studied abroad in Rome for a semester and then moved straight to Los Angeles after I graduated.
When did you set out to start SIMPLY and what inspired you to do so?
I started SIMPLY back in 2012 because I absolutely loved to connect people in the industry and saw that there was no platform for that. I found myself doing it on a daily basis and thought ‘why not create a space that’s kind and all about connection’?
Was becoming an entrepreneur something you always wanted to work towards?
I’ve always had hustle and no fear which are two things every entrepreneur must have. But did I grow up wanting to have my own company? No.
What has been your greatest achievement thus far in your professional and personal life?
Personal life BY FAR was having my daughter, Ava. Professionally it was building a business to the point of an acquisition.
What is a typical day for you?
Every day is so different for me, which is why I love my job! I couldn’t do the same thing day in and day out. This week we’re busy prepping for our SIMPLY NYC conference so much of our day is on the phone with our production team, speakers, brand partners and internal meetings. Other weeks it’s a lot of time spent meeting with our Digital Talent and strategizing upcoming campaigns and collaborations. It’s an exciting time!
What do you do for fun in your off time?
I love to go to the park with my daughter or museums and seeing life through her eyes for the first time. We just bought a house in Lake Arrowhead, and we are thrilled when we have a weekend off to head up there and decompress.
I know you’re a mother to your 2-year old daughter Ava and a stepmother as well, how do you balance work and family life?
Short answer is….I don’t! I was just having this conversation with my husband and trying to figure out how to work out, spend time with the family and also be out networking and giving work 1000%. It physically isn’t possible so I’m coming to terms with being OK at everything. Weeks are crazy between the boy’s sports practices and games, trying to have dinner together and getting in quality time. Weekends are really the only time we have significant time together so I try to not book work on weekends.
What advice would you give to new mothers that work?
Try not to get down on yourself. I wish I could just stare into Ava’s face all day long, but I think she’ll admire seeing me as an entrepreneur and hopefully, it gives her a strong work ethic too.
Remember you’ll ALWAYS be her mommy. I got down on myself since our nanny some weeks would spend more time with her than me, and there were a few moments that Ava would call for her instead of me. That crushed me in the beginning but now I LOVE the fact that Ava has so many people that love her and realize that no one will ever replace me.
Looking back at your younger self what advice would you give?
You don’t know everything. Surround yourself with people you want to be like, and you will become that.
Looking back at your career is there anything you would do differently and why?
I probably would have started my business a few years earlier and found strategic partners earlier as well. I had the mentality that I could do it all, and many times that’s not the case!
How has your personal style changed since becoming a mom?
Ha! I don’t mind if there are boogers on my sleeve? I think my style has certainly evolved since becoming a mom. A bit more comfortable and have truly embraced athleisure since most times I’m chasing Ava around or going down slides at the park. Most days I simply don’t have TIME to put together an outfit like I used to nor do I care as much! Probably bad to say for someone that works in the industry, but priorities definitely shift after having a little one.
If you could pick one celebrity mom’s personal style which celebrity mama closely reflects your own?
This is a hard one!! I think Jessica Alba always looks great and also Alessandra Ambrosio. They’re both very effortless which I love.
Dead or alive if you could be in a room with one person for 10 minutes who would you choose?
Don’t laugh but I’d probably say, Britney Spears! I’ve been Team Britney since high school and would love to meet her. #fangirl
Has becoming a mother changed the way you run SIMPLY Digital Inc.?
1000%! I have certainly whittled down our roster to only have talent that I absolutely love working with, believe in and enjoy spending time with. Life is way too short and the hours are too minimal to spend it on anything less.
With the recent MeToo movement, women are coming together more than ever before.
What kind of example do you want to be for your daughter?
I love the MeToo movement and so happy it is coming to the forefront in media. I want her to know that she can do anything she wants and remove any gender limitations or perceptions from her mind. We also have a major role model for her, Catt Sadler, who we call her Aunt! She’s the mom to Ava’s brothers.
We want to thank Sarah for taking the time out of her busy schedule and for chatting with us. If you would like to follow SIMPLY on Instagram please follow @Simply or go to for more information about upcoming events.